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  • A Note from the Desk of Doggo: Create your own mission statement

    What’s up my playful pups? Thanks for swinging by again! Today I would like to bark a bit about business. Not all the numbers and meetings (what is a Zoom meeting, anyway?) but what’s really at the heart of a good business: their mission.

    Take my Mom’s practice, Unleashed Counseling, for example. We have a mission statement we hold near and dear:

    Our mission is to inspire your authentic self through compassionate counseling and sustainable self-care. 

    It’s clear, concise, and is at the center of everything we do! Now, I know what you’re thinking. “But Benji, what does all this mission business have to do with me?” Well, like a business, we have lots of moving parts. From our outward actions to our inner thoughts, we have a lot of things going on. Most of us (especially the ones like you who practice self-care) strive to benefit ourselves and others in life. So why not have a statement to help guide those thoughts and actions?

    Mine is: ‘The Benji Mission is to scatter joy throughout the room by being the bestest good boy ever.’

    Take some time to think deep about what you want your statement to be.  

    Try to keep it broad and if you feel a little stuck, write a couple and play with them. Combine, consolidate or expand them. Do what feels right and fits your life. It’ll be your own unique statement for your own unique life. Be sure to let us know what your new mission statement is. Hop over to and share it with us!

    Uh-oh, my new mission statement is gonna be about fixing my growling tummy! Gotta run for lunch! 

    Your Busy Buddy,


    One final thought…

    Benji is so paw-ssionate about self care that he inspired us to create a journal filled with his favorite healthy habits and self care practices! Order yours today and before you know it, you’ll have an inspirational beacon and an authentic roadmap to YOU!

    Order yours today!